A nativity set has been launched featuring mobile phones, solar panels and Segways.
The hipster nativity is being sold in America and comes with Mary, Joseph, baby Jesus and a manger, three wise men on the two-wheeled transport machines, as well as a shepherd, sheep, cow, and stable.
The cow is marked as 100 per cent organic while it eats from gluten-free feed, while the stable comes complete with solar panels.
Wise men arrive at the birth in skinny jeans and sunglasses bearing gifts from Amazon. The shepherd has used maps on his mobile phone to find the scene.
Casey Wright, co-founder of Modern Nativity, told CNBC: "After a few beers, we started joking about how religions would be different if their sacred texts were set in modern times. From there, it quickly snowballed into what the nativity would look like in 2016.
We have quickly found out that this product is very polarizing. It's usually, 'this is hilarious, I need one,' or 'this is sacrilegious, I hope you burn in hell,' and almost nothing in between those two extremes.
"Amazingly, a lot of people seem very concerned about the proper definition of a millennial and a hipster, too. We get comments like, 'Segways aren't hipster. They're technically early-stage millennial with a tinge of East Coast liberal'."
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